Alter Ego Italy ChromEgo Silver Maintain Shampoo 300ml

Alter Ego Italy ChromEgo Silver Maintain Shampoo 300ml is a specialized blue shampoo designed for blonde, bleached, and grey hair. Infused with violet pigments, it neutralizes unwanted yellow tones, keeping hair looking cool, bright, and refreshed between color treatments. The gentle formula cleanses hair without drying, protects strands from breakage, and maintains elasticity and smoothness. Ideal for maintaining the perfect tone, this shampoo nourishes hair while preparing it for further styling or care treatments.

Key Features

• Neutralizes Yellow Tones: Violet pigments balance cool shades in blonde and grey hair

• Protects Hair: Prevents dryness and breakage while sealing cuticles

• Gentle Cleansing: Thoroughly cleanses scalp and hair without stripping natural moisture

• Smooth & Nourished Hair: Leaves strands silky, elastic, and manageable

• Specially Formulated for Colored Hair: Ideal for bleached, dyed, or grey hair

• Rich Lather: A small amount efficiently covers all hair

• 300ml Bottle: Long-lasting use for color maintenance

How to Use

Apply to wet hair, massage gently, and leave for 2–3 minutes to allow the violet pigments to act. Rinse thoroughly. Use 1–2 times per week or as needed to maintain a cool tone.